How “The One Thing” Principle Can Transform Your Work and Life

TL;DR: “The One Thing,” a concept from Gary Keller’s bestselling book, is all about asking the question: “What is the one thing I should be doing, such that by doing it, everything else becomes easier or unnecessary?” Our founder swears by this principle, using it to escape distractions and gain real traction. Start focusing on your “one thing” today — drop your email at the end for a chance to win the book!

As a creative agency, we’re no strangers to the constant “tyranny of the urgent.” There’s always another email, deadline, or meeting vying for our attention. Gary Keller’s The One Thing — championed at GP Creative by our founder, Jack — helps cut through this noise.

Many teams and leaders fall into the trap of being overly busy, constantly reacting to whatever comes up next. When you’re consumed by urgency, you rarely work on what truly moves the needle. The “one thing” question, “What is the one thing I should do, such that by doing it, everything else becomes easier or unnecessary?,” serves as a north star to recenter your priorities. It’s not about doing less, but about doing what actually matters most.

The Power of Focused Intensity

The only way to achieve lasting traction is by applying focused intensity to the right issue at the right time. By identifying your “one thing,” you ensure your energy isn’t scattered. At GP Creative, this mindset has given rise to clearer strategies, stronger campaigns, and sustained organizational progress.

Over time, small, focused actions create big results and lasting impact.

Progress, Not Perfection

Focusing on “the one thing” doesn’t mean life or work will be distraction-free. There will be a shift in priorities. The key is to recalibrate quickly.

Keeping “the main thing the main thing” brings your efforts back in line, promoting steady progress rather than scattered motion.

Keep It Simple, Keep It Powerful

So, what’s your “one thing” for right now? Is it a phone call you need to place, an email you need to send, a creative brief you need to write, or simply sitting down in silence to clarify your direction?

Everyone’s answer will be different, but the principle is universal: focused intensity leads to results, for individuals and organizations alike.

Want to dig deeper? Drop your email to be entered for a free copy of The One Thing by Gary Keller. Start your journey to greater clarity, focus, and breakthrough results — one thing at a time!