At GP Creative, The One Thing is more than just a productivity hack—it’s a way of working and living that has brought growth, focus, and better outcomes to our agency and partners. Don’t let what’s urgent distract you from what’s truly important. Focus, execute, and watch everything else fall into place.

Our partnership with Upper Arlington Lutheran Church is a model of how creative collaboration can grow a community’s reach and impact. At GP Creative, we are proud to serve as more than just a vendor — we become a trusted partner in mission and message, helping churches like UALC connect and thrive.

As we’ve collaborated with our clients and on behalf of our own brand, we quickly recognized how much work is required for good content ideation and development. We needed a system that brought clarity, efficiency, predictability, and purpose to the entire content planning process…so we built “The Content Factory!” This proven framework helps you batch and plan your content creation efforts, resulting in more powerful and consistent output.

Did you know several members of the GP Creative team previously worked in communications leadership roles at nonprofits? We have decades of first-hand experience in responding to urgent needs, negotiating limited budgets, and achieving big goals. All this practical experience gives us a unique perspective on what works and what it takes to communicate well. Here are just a few of the lessons we’ve picked up along the way

Many organizations look for a single “unicorn” hire to handle every aspect of marketing and communications, but no one can do it all. GP Creative explains why a team approach delivers better results and offers a free resource to help you identify your real communications needs and start building a stronger strategy.

Learn how GP Creative adopted “inbox zero” as a team standard to cut email chaos, improve focus, and ensure nothing important slips through the cracks.

A mission statement is a good place to start, but a brand heart helps your organization thrive and make a lasting difference. When GP Creative launched in 2010, we thought having a clear mission was enough. But then we discovered we had no heart…tin man, anyone? Or at least, something was missing: a fully-realized and helpful brand identity. In our search for a heart, we found the “brand heart” framework in a model published by Column Five…

We believe church websites should be more than a digital billboard — it should serve as both a welcoming front door for first-time guests and a vibrant living room for returning community members. When Upper Arlington Lutheran Church (UALC) approached us for a website refresh, we knew this project was not just about creating an informational site, but about creating a website that reflected the warmth and complexity of their large, intergenerational congregation that meets ac

For small and medium nonprofits and businesses, every dollar counts and every moment matters. Enter Canva — a tool that has revolutionized the way organizations create graphics, presentations, and more. It’s affordable, easy to use, and packed with templates that can help even the busiest teams produce high-quality content quickly. But as powerful as Canva is, it’s only part of the solution…