A mission statement is a good place to start, but a brand heart helps your organization thrive and make a lasting difference. When GP Creative launched in 2010, we thought having a clear mission was enough. But then we discovered we had no heart…tin man, anyone? Or at least, something was missing: a fully-realized and helpful brand identity. In our search for a heart, we found the “brand heart” framework in a model published by Column Five…

We believe church websites should be more than a digital billboard — it should serve as both a welcoming front door for first-time guests and a vibrant living room for returning community members. When Upper Arlington Lutheran Church (UALC) approached us for a website refresh, we knew this project was not just about creating an informational site, but about creating a website that reflected the warmth and complexity of their large, intergenerational congregation that meets ac

For small and medium nonprofits and businesses, every dollar counts and every moment matters. Enter Canva — a tool that has revolutionized the way organizations create graphics, presentations, and more. It’s affordable, easy to use, and packed with templates that can help even the busiest teams produce high-quality content quickly. But as powerful as Canva is, it’s only part of the solution…