Why We Exclusively Use Wix

TL;DR: GP Creative made the strategic choice to use Wix as its exclusive web platform after years of experience with other site builders like WordPress and Squarespace. WordPress remains the largest web Content Management System (CMS) in terms of market share, but its steep learning curve and hidden costs leave many organizations frustrated. Wix, now the world’s third-largest CMS, provides affordability, a user-friendly interface, impressive design flexibility, and ease of content updates — all within a single unified platform. That’s why it’s now our go-to solution for building beautiful, effective websites.

For many years, WordPress has been the industry standard for websites. Its strengths — open source freedom, extensive plugins, and broad community support — are evident. But for the average business, nonprofit, or creative leader, its weaknesses have become increasingly clear…

• Steep Learning Curve: Setting up shared or dedicated hosting and maintaining back-end systems can be intimidating for non-web developers.

• Hidden Costs: What seems “free” at first often turns costly, as plugins, themes, and developer hours add up.

• Time & Expertise Required: Achieving a modern, functional, and unique aesthetic requires experience and hands-on problem-solving.

Why We Chose Wix

Wix has been around for years, and it’s recently stepped up as a true leader among CMSes — it’s now ranked third globally, and for good reason. We made the switch after seeing firsthand how much time, frustration, and money it saved our clients and our team.

There’s a lot that sets Wix apart for GP Creative:

• Affordability: Costs are predictable and often lower than the “add-on” creep of self-hosted sites.

• User-Friendly Design: In our world, quality content and design come first. Wix allows us to craft the custom look-and-feel of a complex, professional website in a fraction of the time.

• Functional Out of the Box: Most of the components our clients require work immediately. Hosting, domain management, e-commerce, blogs, and even advanced visual layouts are just a click away.

• Content-Only Editing: Clients can safely and easily edit their text and images with a content-only editor, eliminating the risk of “breaking” their site or page layout.

• Modern & Responsive: Wix offers full dynamic layouts, mobile responsiveness, and flexibility for those who want to go deeper.

Learning and Growing with Wix

Like any platform, Wix’s evolution hasn’t been flawless. As the company expanded its product offerings, the ecosystem grew complex, and some users were frustrated by a lack of product clarity and confusing hosting choices. However, recent improvements have made their user experience simpler, more cohesive, and more accessible than ever before. Integration with third-party tools is still limited compared to open-source platforms, but this too is actively improving.

The Bottom Line

For our clients — organizations that want great results without a huge learning curve — Wix is a clear winner. It delivers on affordability, flexibility, and design sophistication with minimal hassle. We love being able to focus our energy on high-quality design and client support, not troubleshooting server issues or untangling outdated plugins.

Have you been thinking about upgrading your site? Check out wixfornonprofits.com to learn what Wix can do for you! Or, you can get started with a FREE Digital Presence Audit for actionable insights and next steps.