Why Website Responsiveness is No Longer Optional
- GP Creative
- Oct 28
- 2 min read
TL;DR: Most people browse the web on their phones or tablets, and devices are constantly evolving. If your website isn’t fully responsive (meaning it adjusts automatically and looks great on any screen), you’re likely missing out on donations, sign-ups, and overall user engagement. Responsive design is a must. Wix Studio, used by GP Creative for our clients, makes this easier than ever.
Not long ago, web design used to be tailored solely for desktop computers. Now, most of your visitors (and supporters) are viewing your site on mobile phones and tablets. Web design best practices are evolving rapidly, and what looked modern yesterday might leave users struggling today. If you’re not keeping up with these best practices, you risk alienating the very people you’re trying to engage!
The Lost Opportunity of a Non-Responsive Site
What happens if your website isn’t fully responsive? Critical next steps — like donations, sign-ups, and event RSVPs — become more difficult or frustrating for your visitors, leading to lost opportunities and drop-offs. Your message and brand can also lose credibility if your site feels outdated or impossible to navigate on a small screen.
Responsive design means your website automatically scales and adapts based on the size of the user’s screen or device. Text, images, and menus all reflow to keep content readable and navigable, whether viewed on a phone, tablet, or desktop.
Some of the hallmarks of great responsive design include:
Fast loading times (which help both users and your SEO)
Professional, user-centric layouts that make every page a breeze to navigate
Smart, scalable layouts so no content disappears or becomes unreadable
Wix Studio, our platform of choice for nonprofit partners, is built with these principles at its core, making world-class, responsive sites accessible to all organizations.
How Do I Know if My Site is Responsive?
It’s easy to test:
On a computer, open your website in a browser and start narrowing the width of the window with your cursor. Does the content adapt as you resize? Do menus and forms remain accessible?
On your phone, visit your website and scroll through each page. Is everything easy to tap and read, or do text boxes spill off the margins and images get cut off?
If the experience isn’t seamless, it’s time for a redesign!
GP Creative launched Wix for Nonprofits to help organizations of all sizes build gorgeous, responsive websites that work everywhere. Check out our portfolio, or contact us today to see how we can help your site deliver a great experience — every time, on any device.
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