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3 Lessons from the Nonprofit Communications Trenches
Did you know several members of the GP Creative team previously worked in communications leadership roles at nonprofits? We have decades of first-hand experience in responding to urgent needs, negotiating limited budgets, and achieving big goals. All this practical experience gives us a unique perspective on what works and what it takes to communicate well. Here are just a few of the lessons we’ve picked up along the way
Sep 16, 2025


The Fight for Simplicity
A healthy simplicity is often the ultimate goal, but getting there requires embracing and moving through complexity. Agencies like GP Creative continually embrace complexity as part of the growth process while fighting to deliver simple, effective outcomes. Real improvements happen by refining systems, challenging communication habits, and always asking, “Do we really need this?” Don’t fear complexity; use it as a ladder to achieve clarity, focus, and better results.
Sep 2, 2025


How Do I Build an Effective Communications Team?
Many organizations look for a single “unicorn” hire to handle every aspect of marketing and communications, but no one can do it all. GP Creative explains why a team approach delivers better results and offers a free resource to help you identify your real communications needs and start building a stronger strategy.
Aug 26, 2025


Inbox Zero: How we learned to — sort of — enjoy email.
Learn how GP Creative adopted “inbox zero” as a team standard to cut email chaos, improve focus, and ensure nothing important slips through the cracks.
Aug 19, 2025


We’re Making a Documentary! Our First Feature-Length Film
GP Creative and Thread Media House present ESL: More Than a Language, a 2026 documentary on immigrant families finding community through ESL programs.
Aug 12, 2025


Why Your Brand Needs a Heart
A mission statement is a good place to start, but a brand heart helps your organization thrive and make a lasting difference.
When GP Creative launched in 2010, we thought having a clear mission was enough. But then we discovered we had no heart…tin man, anyone? Or at least, something was missing: a fully-realized and helpful brand identity. In our search for a heart, we found the “brand heart” framework in a model published by Column Five…
Aug 5, 2025


Refreshing UALC’s Website for a Thriving Community Experience
We believe church websites should be more than a digital billboard — it should serve as both a welcoming front door for first-time guests and a vibrant living room for returning community members. When Upper Arlington Lutheran Church (UALC) approached us for a website refresh, we knew this project was not just about creating an informational site, but about creating a website that reflected the warmth and complexity of their large, intergenerational congregation that meets ac
Jul 29, 2025


Why Canva is Only Part of the Solution
For small and medium nonprofits and businesses, every dollar counts and every moment matters. Enter Canva — a tool that has revolutionized the way organizations create graphics, presentations, and more. It’s affordable, easy to use, and packed with templates that can help even the busiest teams produce high-quality content quickly.
But as powerful as Canva is, it’s only part of the solution…
Jul 22, 2025
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